The world standard for makeup and hairstylist education
International Union for Makeup and Hairstylist Education
IUM Celebrates Creativity at the MIST Creative Makeup Competition 2025
IUM proudly supported the MIST Creative Makeup Competition 2025, held on November 22 during the Open House at Make Up Institute Stockholm. Hosted by Make Up Institute Stockholm in collaboration with MIST Stockholm, the competition showcased outstanding creativity inspired by this year’s theme, “Hunger Games - Capitol Glam.”
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We congratulate the winners:
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Mist Stockholm Creative Makeup Competition Award: @esthermaykeup
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Mist Stockholm Audience Choice Award: @ageofmemo
IUM is proud to support initiatives that highlight emerging talent and creative excellence within the makeup industry.
NEWS!
The IUM, in collaboration with World Body Painting Festival- Finland, is proud to announce The WBF Finland 2025!
Join us in Helsinki this October for the World Award
Creative Make-Up & The Nordic Awards, a spectacular celebration of artistry, imagination, and world-class creativity.
Dates: 18–19 October 2025
Prize: €2000 in cash + the World Award Trophy
Categories: Creative Make-Up, Facepainting, Bodypainting
This is more than a competition; it’s a stage for innovation, self-expression, and global recognition.
Special Hotel Offer for Artist Teams
Stay at Hotel Lilla Roberts, Helsinki’s most stylish boutique hotel. Valid for a stay period: 13–26 October 2025
Booking period: 16 August – 25 October 2025
-20% discount with promo code: BODYART. Tap the link in bio for bookings.
Registrations are now OPEN. Don’t miss your chance to be part of this world-class creative journey. Tap link in bio to register.
NEW COURSE ANNOUNCEMENT!
The International Union for Makeup (IUM) has officially introduced a prestigious 2-day accreditation evaluation for experienced makeup artists/instructors. Conducted by the IUM-approved Make Up Institute Stockholm, the program assesses teaching ability, technical skills, and industry expertise—granting advanced certification to top-tier makeup educators.
OUR VISION
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Recognised training centres that lead to the IUM Examination and IUM Diploma.
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Establish and uphold the highest standards of Makeup and Hairstylist profession throughout the world.
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Organise makeup events and competitions on an international basis.
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Promote the exchange of professional knowledge, new developments, and information through activities, networking, and events.